. >> simon raises a great point, us media types on the east coast. we might have access to u all of these devices. are you -- do you want to buy an ipad mini, over an ipad touch or over an ipad itself. it seems like you have a number of choices in the apple product line. but you're probably only going choose one in that first go and the ipad mini is a perfectly fine option but it's certainly not the price you're going to get for an ipad itself. >> with this comment that everybody's a winner, if all else fails, you could become a schoolteacher. >> everybody gets a gold medal these days, everything gets a trophy these days. >> there is such a thing called seg lar growth. nooks and i patds are all -- it's a good moment in america. >> always good to get your view zblft thanks, guys, i appreciate it. >> quite the earnings seasons this quarter, and our own herb greenberg is looking at the excuses people are using. >> we have one at least the winner of what i think is basically the kitchen sink award. in fact they have won this hands downing, it's martin za